Project

The Battleship Island

Film Marketing Senior Analyst

Synopsis During the Japanese colonial era, roughly 400 Korean people, who were forced onto Battleship Island (‘Hashima Island’) to mine for coal, attempt to escape.


My Responsibilities

  • Created marketing strategies and executed action plans to promote the film
  • Developed a communication plan with media agencies including tv commercials, print, digital, and theatrical promotions
  • Supervised and developed the film artwork with art designers for the promotional material

Design Overview

During the process of marketing, the target audiences and the public needed to become more aware of the importance and meaning of this film as a historical movement. As part of that, on July 28, 2017 a special screening was held for UNESCO officials and diplomats in Paris to raise awareness of this hidden history. At the same time, as a blockbuster movie, we focused on production size and action scenes. In the trailer, the impact of the movie was emphasized by realistic battle scenes and the impressive acting. As a result, the first trailer of this film received 1 million hits online in 13 hours and it recorded the highest preference and recognition index evaluated by audiences. Also, this film marked the first time in the country that a movie had been released on more than 2,000 screens and overall admission was 6.58 million viewers.

Posters and Trailer

Marketing Campaigns

Character Posters
To show each characters' dramatic story and emphasize cast's power
My responsibility
I developed the concept of the posters among the film stills and the poster copy in the film scenario.

VR Experience
To promote this film to audiences at the theater through immersive experience
My responsibility
I created VR contents so that audiences could experience the harsh conditions of the miners who were forced by Japanese to extract coal from the dangerous tunnel. This was the story of the film. To do this, I visited the shooting set and captured all the necessary scenes using a 360-degree camera and then collaborated with the VR artist team.

Visit website
  • Genre: Action, Drama
  • Rating: PG-15
  • Release: 2017-07-26
  • Director: Seung-wan Ryoo
  • Production: Filmmakers R&K
  • Distribution: CJ Entertainment